Far too many companies believe that a hip and cool new logo can make them hip and cool. What they fail to realize is that a company is not a reflection of the logo, but the reverse.
Daily Lessons in Information Architecture
11.10.09I think seeing a user experience fail is just as important as seeing one succeed. The parking lot that many Axis41 employees park at is an unattended private lot during the day, and open to the public with an attendant at night. And, it’s a daily lesson in how people will read your message but still leave confused and frustrated.
Branding, Part 1: Let’s start at the beginning
11.9.09What is a brand, anyway?
Just as you’re more than the clothes you wear, or the job you do, or the house you live in, your brand is more than a logo, a website, or a CEO’s vision. A brand is an overall perception of a company by a customer—and like an opinion about a person, it can be positive or negative.