The account executive team basically runs Axis41, without them none of our projects would get done on time. They are definitely force to be reckoned with. What gifts best suite this team?
Branding, Part 2: Why you should care
12.8.09Once you understand that a brand is an overall customer perception, not just a logo on a business card, you can understand how important it is to manage that perception.
Branding, Part 1: Let’s start at the beginning
11.9.09What is a brand, anyway?
Just as you’re more than the clothes you wear, or the job you do, or the house you live in, your brand is more than a logo, a website, or a CEO’s vision. A brand is an overall perception of a company by a customer—and like an opinion about a person, it can be positive or negative.